We begin each assignment by thoroughly identifying the challanges and carefully defining the proper research methodologies.  Even though we employ the most professional information gathering techniques, experience has proved that the volume of numbers is less important than their meaning.  Thus, we don't just "crunch" numbers. We also concentrate on developing concise conclusions and rational recommendations based on our in-depth interpretation and evalution of data.      Equally important, we don't offer "canned," "off -the-shelf" research studies.  Each project is customized and tailored to your particular needs.   Our data are fresh and up-to-the-minute.  Our recommendations are carefully conceived and especially thoughtful.       Following is a summary of the types of research we have performed to date:      Ad Pretesting & Effectiveness Studies      Competitive Assessments      Consumer Buying Habit & Attitude Studies      Customer Profile Determinations      Distribution Channel Analyses      Economic & Business Forecasting      Employee / Staff Audits      Facilities Evaluations      Feasibility Studies      Financial Requirement Determinations      Market Penetration Evaluations      Media Analyses      New Market Entry Assessments      New Product & Service Evaluations      New Product Testing      Operating Efficiency Analyses      Pricing Strategy Assessments      Product Positioning Studies      Public Opinion Surveys      Raw Material Availability Assessments      Real Estate Feasibility / Highest Use Standards      Sales & Service Effectiveness Evaluations      Site Location Studies